Local Haunt: Pretty Ballerina

As stated on their website, "yes the rumors are true... " Europe's Pretty Ballerinas has made their North American debut in Montreal. This is a rare treat as most stores first decide to head west to Toronto or other areas in Canada and then several years later conclude that Montreal is a shopping destination. (Just to note: Nathalie Verge, vice-president of operations for the Retail Council of Quebec, said the group's survey found Montrealers spent 9.4 per cent of their disposable income on clothes last year - more than 50 per cent more than the Canadian average per population.) I digress...


Their main website is really not on point and does not do the brand justice and more importantly, does not reflect the price point. Good design = good business. Hopefully it this is a work in progress. On the positive side, the Canadian version has a cheerful, girly feel. Check it out here.

The ballet pumps, ballet flats and other quality flat shoes come in a variety of styles. This season they have black patent ballerinas, plum patent ballerinas, snake print ballerinas, leopard print ballerinas, rainbow ballerinas, navy blue ballerinas, green ballerinas, stripey blue suede ballerinas, glittery blue ballerinas, super disco fashion ballerinas, grey patent ballerinas, rainbow flower ballerinas, black satin ballerinas, blue tartan ballarinas and red glitzy Dorothy ballerinas.

Location: 392 Victoria Avenue (near Sherbrooke St. W.)
Sizes: 5 to 12
Cost: starting at $220 (REMEBER THEY'RE HANDMADE)
Bonus: Online shopping